Alexandra de Curtis offers a collection of handbags, diaper bags and ballet flats, handcrafted in Rome, Italy with sumptuous leathers. Her designs embody a chic elegance which represent today's concept of affordable luxury.

Inspired by modern style icons such as Victoria Beckham, Olivia Palermo, Jessica Alba, and Jennifer Aniston, her line quickly developed into a full range of sophisticated, practical accessories for the chic, modern woman

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Before

Alexandra De Curtis, originally from Italy, tried to market her collection in the U.S., but failed to get picked up in any stores.

2013

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After

TATT helped to strengthen the point of view, the positioning in the marketplace and the cohesiveness of the collection through the shape of the bags, colors and materials used.

TATT leveraged its connections to coordinate market appointments and generate press to generate further exposure for the brand.

Alexandra De Curtis’ collection is now in nearly 30 North American stores, including all three locations of Tootsies, Jennifer Miller and BLU’S.

2015

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Mid 2015

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